Originally published December 20, 2017 on maeda.pm.
Having been a longtime fan of the over-the-top First Round Capital holiday videos, I took it upon myself to imagine what a fully remote company could make. So I set off with Automattic’s Chief Semicolon Advocate Michelle Weber on a journey fueled by her reshaping of the lyrics of Jingle Bells to more accurately describe what it’s like in a remote company like Automattic. What’s it like? It’s a lot of joyous “pings and bells”(referring to the WordPress and Slack notifications that come in throughout the day). Without further ado, here it is:“How to make a fully kitschy distributed company’s holiday video”